Follow by Email

Thursday, May 2, 2013

The amount of BB creams is killing me

Wait…aren’t BB creams so much ‘passé’ now? The new craze is supposed to be a CC cream, but after thinking today that the next invention will probably be a DD cream, to my greatest disappointment I read today that actually DD creams are ready to hit the market. And I thought that I was smart enough to assume that I would be the first to spot the new trend. I don’t know though whether as me, you find the amount and promises of these new products highly unnerving. Just today while I checked on Google different entries related to these miracle products I started to have a slight headache. I assumed, in my naivety, that since it’s impossible to check all new arrivals on the market (by just visiting John Lewis and Boots last week I counted more than 20 different BB creams and at least 5 CC creams, and that with a toddler next to me, and so I probably missed most of them in any case), I would be better off to read the summary of ten best. But here, surprise, surprise, I read four different blogs and magazines’ entries and ALL of them give different best products. I don’t understand…are they paid to confuse us even more? Still, I am quite curious about the phenomenon. I fell in love with the BB cream when I tried this product on my face after years of struggling to apply foundation and always finding that it slightly distorted my face. Not a BB cream. I tried the BB nude of l’Oreal in fair shade and everyone was asking me since then about the secret of my beauty regime. Disillusioned that I discovered a secret holy grail I would even hide while visiting a beauty counter in Boots, using some tactics so that one woman in particular wouldn’t follow me to my purchase. Since she was following me for a couple of hours I correctly assumed that she wanted to know what I was using on my face. But lured by a new upcoming promise I tried the CC cream. Also by L’Oreal. I did feel that something was wrong with my face after applying it but it was my boyfriend who pointed out to my look, by asking what was wrong with my skin. All over. But instead of returning to the BB cream and knowing that it was the best on the market and at a reasonable price, I launched myself into finding the very best. Surely, since now we have also the CC creams, the market and beauty industry advanced so, that my old product would rather harm me than make me look good, I thought? Armed with ten different products and spending (I am not disclosing the amount as I do feel guilty after the UK economy nearly avoided triple recession)a ridiculous sum of money, I tried them all at home and came back the next day to the shop to buy the L’Oreal one, the one I was using happily before. But it did make me think as to how addicted I have become to the commodity market. I do want to look good, but still, I should probably become more aware about the spectacle that BB creams (and all other beauty products) have become. As Debord once said: “The proliferation of faddish gadgets reflects the fact that as the mass of commodities becomes increasingly absurd, absurdity itself becomes a commodity.”

No comments: